SUBJECT LINE OPTION #1 - Hiya, *FIRSTNAME*!

SUBJECT LINE OPTION #2 - Heyyy, *FIRSTNAME*. [fun emoji]

I sat down at my computer this [time of day], and my fingers were ITCHING to tell you about getting [outcome they can get from your freebie]. 

[Variation of outcome] is one of my favorite subjects because [why are you passionate about it]. And I know that you want [outcome they desire]. 

It's why we're internet friends! 

And friends like to make their friend's lives easier, which is why I've pulled the best of [your business' name] and put it all in one place for you.

Things like:

• [description of freebie, with emphasis on the outcome and how long it will take them to consume it NOT on the name or other *yawn* information about the freebie]
• [description of freebie, with emphasis on the outcome and how long it will take them to consume it NOT on the name or other *yawn* information about the freebie]
• [description of freebie, with emphasis on the outcome and how long it will take them to consume it NOT on the name or other *yawn* information about the freebie]

All you have to do is pop on over [one click link to your freebie] and it's there for you, all in one place.

No more digging for PDFs in some dusty folder on your computer, or trying to sort through endless emails looking for a link.

This is your new home for [outcome they want] and [how you teach them...videos, checklists, challenges, etc] with a hearty dash of [what makes you YOU..are you funny, do you use gifs, etc].

Oh, and it's mobile friendly, so you can visit whether you're on your phone, tablet or computer. 

If you're short on time, go straight here [one click link to a specific module or lesson]. It's a good one.

signature,

your name

PS. [Include something fun and personal. Something that makes you more relatable and cements that they want you in their inbox. Could be a photo of your cat, a fun gif, a seasonally appropriate reference like your love for PSLs, etc. Can add a question like "what about you?" to increase engagement. And/or share an important update for something that is going away, like a product cart close or discount ending, etc.] 

***

Be sure to give ALL of your subscribers access to the freebie you're referencing so the one-click link works (they don't have to worry about logging in, they just click and MV will log them in and take them right to the product/module/lesson you're linking to). 

Here's how to grab a one-click link.

Not ready to share a freebie in your MV site? No worries! Throw together a teaser module on a paid product in your MV site instead. I shared 5 ideas for teaser modules that you can quickly throw together over on the Vault podcast.

Lesson Activity

Tip: Want to boost your email open rates along with this experiment?

Split test your emails subject lines with the two subject line options I give you for these emails.

Here's how to set up a split test in 3 most commonly used email services. If you use a different tool, simply google the name of the tool and split test.

Split testing emails in Active Campaign

Split testing emails in Mailchimp

Split testing emails in Convertkit